Resume Example
Marketing Manager Resume
Demonstration of tailoring a resume and cover letter to a specific job posting.
Top keywords for Marketing Manager resumes:
Sample Job Posting
The Job Ad
Here's the job posting that Diego tailored their resume and cover letter for.
Marketing Manager, Demand Generation
Prism Analytics
About the Company
Prism Analytics is a fast-growing B2B SaaS company providing cutting-edge data visualization tools for Fortune 500 clients. We are looking for a strategic and results-oriented Marketing Manager to own our full-funnel demand generation efforts and scale our inbound and outbound pipeline efficiently.
Responsibilities
- Develop, execute, and manage integrated digital marketing campaigns (PPC, Paid Social, Email Nurturing) designed to meet ambitious MQL and pipeline goals.
- Oversee the marketing budget ($800K annually) ensuring optimal allocation across channels to maximize ROI and minimize Customer Acquisition Cost (CAC).
- Own and optimize the organic search (SEO) strategy, focusing on high-intent keywords to drive qualified top-of-funnel traffic.
- Collaborate closely with Sales leadership to refine lead scoring, routing, and service level agreements (SLAs) to improve MQL-to-SQL conversion rates.
- Provide regular, in-depth performance reporting using Google Analytics and CRM data to inform strategic decision-making.
Requirements
- 5+ years of progressive marketing experience, preferably within a B2B SaaS environment.
- Demonstrated success in managing and significantly growing marketing-sourced revenue pipelines.
- Expert-level proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (Salesforce).
- Proven ability to manage significant digital advertising budgets ($500K+).
- Strong understanding of SEO best practices and content performance measurement.
Nice to Have
- HubSpot Marketing Automation Certification.
- Experience marketing to enterprise-level clients.
- Familiarity with ABM strategies.
Tailored Output
Resume & Cover Letter
AI-tailored to match the job requirements above.
Resume
Diego Fernandez
Data-Driven Marketing Manager | Expertise in Full-Funnel Campaign Optimization and Growth Strategy
Profile
Results-oriented Marketing Manager with 7+ years of progressive experience in B2B SaaS environments, specializing in demand generation and digital strategy.
Proven track record in developing and executing integrated marketing campaigns that consistently exceed MQL and pipeline targets.
Adept at leveraging marketing automation (HubSpot/Marketo) and analytics tools to drive measurable ROI and optimize customer acquisition costs (CAC).
Skills
Experience
Senior Digital Marketing Specialist
Innovatech Solutions
- Spearheaded the overhaul of the organic search strategy, resulting in a 45% increase in organic traffic and a 20% lift in qualified leads within 18 months.
- Managed an annual digital marketing budget of $750K, optimizing spend across PPC (Google Ads, LinkedIn), leading to a 15% reduction in Cost Per Acquisition (CPA).
- Developed and executed multi-channel demand generation campaigns (webinars, email nurturing, paid social) that contributed to $4.2M in sales pipeline revenue in FY2023.
- Collaborated cross-functionally with Sales and Product teams to ensure message alignment and optimize lead handover processes, improving MQL-to-SQL conversion by 10%.
Marketing Associate
Future Systems Group
- Supported the execution of email marketing programs for over 50,000 subscribers, achieving an average open rate of 28%.
- Conducted A/B testing on landing pages and ad copy, improving conversion rates by an average of 8%.
- Assisted in creating high-quality content (blog posts, case studies) aligned with SEO best practices.
Education
The University of Texas at Austin
Texas A&M University
Cover Letter
Diego Fernandez
Data-Driven Marketing Manager | Expertise in Full-Funnel Campaign Optimization and Growth Strategy
Dear Hiring Team at Prism Analytics,
I am writing with genuine enthusiasm to express my strong interest in the Marketing Manager position at Prism Analytics, as advertised on LinkedIn. Having closely followed Prism Analytics’ innovative approach to data visualization, I am impressed by your recent expansion into enterprise solutions. My seven years of experience driving measurable B2B growth, particularly in optimizing full-funnel digital campaigns, aligns perfectly with the strategic direction your team is pursuing.
The job description emphasizes the need for a leader capable of owning the end-to-end campaign process and significantly improving lead quality. At Innovatech Solutions, I successfully owned the digital strategy, where I managed a $750K budget and orchestrated integrated demand generation campaigns that directly contributed $4.2M in sales pipeline revenue last year. This experience directly addresses your need for proven pipeline generation success.
Furthermore, I noticed your requirement for strong SEO and content strategy expertise. I recently led a complete organic search overhaul that resulted in a 45% increase in organic traffic and a 20% lift in qualified leads. I am proficient in using analytics tools to ensure every piece of content and every paid placement is driving high-intent traffic, which I believe is crucial for scaling Prism Analytics’ market presence.
Finally, my background includes hands-on proficiency with HubSpot and Salesforce, skills I used to improve our MQL-to-SQL conversion rate by 10% through better alignment between Marketing and Sales. I am eager to bring this data-driven, collaborative management style to your team.
I am confident that my dedication to measurable marketing outcomes and my background in optimizing acquisition costs make me an ideal candidate to step into the Marketing Manager role and immediately contribute to Prism Analytics’ ambitious growth targets. I look forward to the opportunity to discuss how my proven strategies can benefit your team.
Sincerely,
Diego Fernandez
Create your own Marketing Manager resume
Our AI will tailor your resume to any job posting in minutes. No more manual editing for each application.