Resume Example
Content Marketing Manager Resume
A complete package demonstrating a candidate tailoring their resume and cover letter for a Content Marketing Manager role.
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Sample Job Posting
The Job Ad
Here's the job posting that Kevin tailored their resume and cover letter for.
Content Marketing Manager
Velocity Labs
About the Company
Velocity Labs is a fast-growing B2B SaaS company providing cutting-edge cloud infrastructure optimization tools for enterprise clients. We are looking for a seasoned Content Marketing Manager to own our entire content ecosystem, driving organic traffic, enhancing brand authority, and directly fueling our lead generation pipeline.
Responsibilities
- Develop and execute a holistic, data-driven content strategy aligned with quarterly MQL targets.
- Manage the editorial calendar, overseeing the creation of blog posts, pillar pages, white papers, case studies, and webinars.
- Ensure all content is technically accurate, adheres to brand voice guidelines, and is optimized for search engine ranking.
- Analyze content performance (traffic, engagement, conversions) using GA4 and HubSpot, providing monthly reports to leadership.
- Collaborate with Product Marketing to translate complex technical features into compelling, customer-facing narratives.
Requirements
- 5+ years of experience in content marketing, preferably within B2B SaaS or technology.
- Proven expertise in technical SEO and using tools like Ahrefs or SEMrush to drive organic growth.
- Demonstrable track record of creating high-converting long-form assets (eBooks, white papers) that generate measurable leads.
- Expert proficiency with HubSpot or similar marketing automation platforms.
- Bachelor's degree in Marketing, Communications, or a related field.
Nice to Have
- Experience managing a small team of freelance writers or content specialists.
- Familiarity with infrastructure or DevOps industry terminology.
- Basic proficiency in HTML/CSS for content formatting.
Tailored Output
Resume & Cover Letter
AI-tailored to match the job requirements above.
Resume
Kevin Nguyen
Data-Driven Content Strategist | Driving B2B SaaS Growth through SEO and Multi-Channel Campaigns
Profile
Results-oriented Content Marketing Manager with 6+ years of experience developing and executing comprehensive content strategies for B2B SaaS companies.
Expertise in SEO optimization, long-form content creation (white papers, case studies), and leveraging analytics to drive measurable lead generation and pipeline growth.
Proven ability to manage content calendars, lead cross-functional content projects, and mentor junior writers.
Skills
Experience
Senior Content Specialist
Innovatech Solutions
- Developed and executed a top-of-funnel content strategy that resulted in a 45% increase in organic search traffic within 18 months.
- Managed the production of 15+ long-form assets (white papers, eBooks) annually, directly contributing to $1.2M in marketing-qualified leads (MQLs) in FY2023.
- Oversaw the technical SEO roadmap for the blog, improving average keyword ranking positions from page 3 to page 1 for 25 high-intent keywords.
- Collaborated with Product Marketing to create targeted case studies, achieving a 20% higher conversion rate on gated asset downloads compared to previous year benchmarks.
Content Marketing Associate
DataStream Corp
- Managed the editorial calendar, scheduling 12 blog posts and 4 email newsletters monthly.
- Conducted competitor content gap analysis using SEMrush, informing new content creation efforts that captured 15 new high-value search terms.
- Assisted in A/B testing landing pages for content offers, leading to a 10% lift in lead capture rates.
Education
University of California, Berkeley
Cover Letter
Kevin Nguyen
Data-Driven Content Strategist | Driving B2B SaaS Growth through SEO and Multi-Channel Campaigns
Dear Hiring Team at Velocity Labs,
I am writing to express my enthusiastic interest in the Content Marketing Manager position at Velocity Labs, as advertised on your careers page. Having closely followed Velocity Labs' innovative approach to cloud infrastructure solutions, I am particularly drawn to your mission to scale enterprise efficiency. My six years of experience driving measurable B2B SaaS content growth, specifically through strategic SEO and high-conversion long-form assets, aligns perfectly with the challenges and goals outlined in this role.
The job description emphasizes the need for a manager who can own the content strategy from ideation through performance analysis. At Innovatech Solutions, I successfully developed and executed a comprehensive content roadmap that resulted in a 45% increase in organic search traffic over 18 months, directly addressing your goal of expanding top-of-funnel visibility.
Furthermore, I have deep expertise in creating the types of high-value assets you require. I managed the production of 15+ white papers and eBooks annually, directly contributing to $1.2M in Marketing Qualified Leads (MQLs) last year. I am proficient in utilizing tools like Ahrefs and Google Analytics 4 to ensure every piece of content, from blog posts to technical guides, is optimized for search intent and measurable business outcomes.
My experience also includes mentoring junior writers and collaborating cross-functionally with Sales and Product teams to create targeted case studies that convert. I am confident in my ability to step into this role and immediately manage your editorial calendar, uphold brand voice, and enhance your content's contribution to the sales pipeline.
I am eager for the opportunity to bring my data-driven content leadership to Velocity Labs and help drive your next phase of market expansion. Thank you for considering my application. I look forward to discussing how my background can directly support your ambitious content marketing objectives.
Sincerely,
Kevin Nguyen
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